Routes for circular economy startups
| Route | Max credits | Who qualifies | Status |
|---|---|---|---|
| AWS Activate Founders | $1,000 | Self-funded, live website, no prior Activate credits | Open |
| Activate via a Provider | Up to $100,000 | Backed by an accelerator, VC or incubator in the Activate network | Open |
| Our partner match | Same as AWS | Any circular economy startup; we suggest the best route | Open |
Amounts are programme ceilings, not what every company gets. Approval is never guaranteed.
What credits cover, and what they don't
- Compute: EC2, Lambda, ECS, Fargate
- Databases: RDS, Aurora, DynamoDB
- Storage: S3, EBS
- AI models: Amazon Bedrock on-demand usage
- Networking: CloudFront, data transfer
- Most first-party AWS services
- AWS Marketplace third-party software
- Route 53 domain name registration
- Upfront Reserved Instances and Savings Plans
- Business or Enterprise Support plans
- Taxes added to your bill
- Mining or other prohibited use
Does a circular economy company qualify?
- Product startups (software or hardware you sell) qualify for Activate. Agencies, consultancies and dev shops that bill by the hour usually don't, unless they're building their own product.
- Your company is usually under 10 years old, pre-Series B for the Provider tier, and hasn't had Activate credits before.
- Past the startup stage? Established circular economy companies can look at business and migration funding instead.
- Nonprofit or researcher? The AWS Imagine Grant and Cloud Credit for Research are separate from Activate.
Before you apply: readiness checklist
Most rejections come from fixable paperwork. Tick what you have ready: 0 of 7 done.
What credits buy for a circular economy product
IoT Core for sensor and grid data, Timestream or S3 for time series, SageMaker for forecasting
MVP
$400/mo
IoT Core$145
S3$90
SageMaker$55
EC2$40
Lambda$25
Data transfer, logs & support$45
Runway
$5,00013 mo
$25,00063 mo
$100,000250 mo
Seed
$2,500/mo
IoT Core$900
S3$550
SageMaker$350
EC2$250
Lambda$150
Data transfer, logs & support$300
Runway
$5,0002.0 mo
$25,00010 mo
$100,00040 mo
Growth
$12,000/mo
IoT Core$4,320
S3$2,640
SageMaker$1,680
EC2$1,200
Lambda$720
Data transfer, logs & support$1,440
Runway
$5,0000.4 mo
$25,0002.1 mo
$100,0008.3 mo
Planning estimates based on us-east-1 On-Demand list prices for the typical stack above, including storage, data transfer and support. Not an AWS quote; your bill depends on region, traffic and commitments. Credits usually expire after 12 to 24 months.
Estimate your circular economy bill
Enter your numbers to see the monthly AWS bill and how long credits last.
Connected devices / sensors$75
Sensor data stored (GB)$5
Simulation hours (Spot, c6i.4xlarge)$27
Dashboard users$60
Base stack (network, monitoring, backups)$150
Monthly total$317
Credits last
$1,0003.2 mo
$25,00079 mo
$100,00099+ mo
IoT Core, Timestream, S3 and Batch Spot list prices, approximate. Estimates, not an AWS quote. Credits usually expire in 12 to 24 months.
Where circular economy startups burn credits fastest
Per-message IoT costs at high frequency
Sending sensor readings every second instead of every minute multiplies IoT Core messaging cost 60x.
Fix: Batch readings at the edge with Greengrass and send aggregated messages.
Simulations on on-demand instances
Grid, weather and battery models run for hours on large instances.
Fix: Use AWS Batch with Spot; most simulations restart cleanly.
Downloading open data you can query in place
Copying public satellite or climate datasets into your account adds storage and transfer.
Fix: Use the Registry of Open Data on AWS directly from S3 in the same region.
Time-series in a relational database
Storing billions of sensor rows in RDS needs large instances.
Fix: Use Timestream for LiveAnalytics or partitioned Parquet in S3.
NAT Gateway data charges
Every private subnet sending traffic to the internet through a NAT Gateway pays about $0.045 per GB on top of the hourly fee. Pulling container images or calling third-party APIs from private subnets adds up fast.
Fix: Use VPC endpoints for S3, ECR and DynamoDB, and keep chatty services in public subnets behind security groups where it is safe.
Unbounded CloudWatch logs
Debug-level logs from every request are ingested at about $0.50 per GB and kept forever by default.
Fix: Set log retention to 14 or 30 days and lower log levels in production.
How a circular economy request flows through AWS
- 0Your users
- 1AWS IoT Core
- 2Amazon Timestream
- 3Registry of Open Data on AWS
- 4AWS Batch on Spot / ParallelCluster
- 5Athena
- 6Lambda
Reference AWS setup for circular economy
- DevicesAWS IoT Core + IoT Greengrass · Secure device connections and edge processing
- Time seriesAmazon Timestream · Meter and sensor data with automatic tiering
- Open dataRegistry of Open Data on AWS · NOAA, Sentinel and Landsat data free in S3
- ModellingAWS Batch on Spot / ParallelCluster · Simulations and forecasting at low cost
- AnalyticsAthena + QuickSight · Dashboards for utilities and customers
- APILambda + API Gateway · Customer and partner integrations
Accelerators and investors for circular economy
The bigger credit tiers usually come through a programme or investor. These are active in circular economy; check each one's current AWS offer directly.
- Accelerator / investor
Climate tech with deployment partners
- Accelerator
Climate tech, run by RMI
- Fellowship
Early climate technologies
- Incubator
Climate tech incubator, Boston and Houston
- VC
Climate, seed to growth
AWS vs Google Cloud vs Azure for circular economy
AWS Activate
$1,000 to $100,000+
Widest service range, largest partner and provider network
Google for Startups Cloud
Up to $200,000 ($350,000 for AI)
BigQuery, Vertex AI and Gemini
Microsoft for Startups
Up to $150,000 Azure
Azure OpenAI, Microsoft 365 and enterprise sales channels
All three have sustainability programmes; Google and AWS both publish carbon data per region.
Ceilings are programme maximums and change often. Check each provider before applying.
Rules and gotchas for circular economy
- Separate climate credit programmes exist
- AWS has run sustainability-focused programmes alongside Activate; check for open calls before applying to standard Activate.
- Utility and grid data may be critical infrastructure
- Grid operators can require specific security certifications and data location.
- Hardware isn't covered
- Credits pay for AWS services only, not meters, sensors or connectivity.
Related niches
Questions
Is there a special AWS credit programme for circular economy startups?
No dedicated AWS programme for circular economy is listed right now. Standard AWS Activate applies: $1,000 (up to $5,000) for self-funded startups, up to $200,000 through an Activate Provider.
How much in AWS credits can a circular economy startup get?
Up to $200,000 through an Activate Provider, or $1,000 through Activate Founders.
Do AWS credits cover what a circular economy product runs on?
Usually yes. A typical setup (IoT Core for sensor and grid data, Timestream or S3 for time series, SageMaker for forecasting) is covered by promotional credits. Marketplace purchases, support plans and taxes are not.
How long will credits last for a circular economy startup?
At about $400/month (MVP), $25,000 lasts around 63 months, though credits usually expire after 12 to 24 months.
What if AWS rejects my circular economy application?
Try a different route: an Activate Provider, another niche programme, Google for Startups Accelerator: Climate Change or Microsoft for Startups Founders Hub, or our partner match.
Find your best route for circular economy
Answer four questions and we'll match you with a partner who knows circular economy. Free, and the credits are the same as going direct.
Cloud Credits is independent and not affiliated with, endorsed by or sponsored by Amazon Web Services. AWS and AWS Activate are trademarks of Amazon.com, Inc. or its affiliates. Data last checked 3 October 2026; check AWS for current terms.