Program
AWS ISV Accelerate
A co-sell programme for software vendors built on AWS. The main value is AWS sellers helping close deals, plus access to partner funding.
AWS ISV Accelerate is for software companies selling on AWS. Co-sell benefits, funding varies.
- Benefit
- Co-selling with AWS sales teams
- Needs
- AWS Partner, reviewed solution
- Stage
- Revenue-generating SaaS
- Application
- Through AWS Partner Central
01 · Overview
A good fit if you are
- B2B SaaS selling to enterprises
- Startups listing on AWS Marketplace
Not for
- Pre-product startups
- Consumer apps
Timeline and terms
- Application window
- Rolling. When the requirements are met, the ISVA team sends an invitation and enrollment task.
- Program length
- Ongoing membership (no fixed term published).
- Where
- Global program.
None from ISV Accelerate itself. Related programs: Marketplace Private Offer Promotion Program (AWS Promotional Credits offered to the ISV's customers to speed up Marketplace deals) and the ISV Workload Migration Program (end-customer credit disbursements). Their amounts aren't published on public pages.
What changed recently
2025-10 to 2026-03 (between Wayback snapshots 2025-10-01 and 2026-03-01)
Requirements tightened: added an Amazon Payee Central account, at least USD 2,000 in recognized AWS account revenue at enrollment, and 'not FVO' qualifiers on the opportunity minimums. Enrollment is now by ISVA-team invitation. Benefits text now names the Marketplace Private Offer Promotion Program and the ISV Workload Migration Program. Source
2025-03 (first seen in snapshot 2025-03-01)
Requirements included linking the Partner Central account to the Marketplace Seller account, 5 launched and 15 qualified opportunities in 12 months, and 1 Co-Selling module completion. Source
02 · Eligibility
Hard eligibility rules
You must
- Joined the AWS Partner Network on the Software Path
- One or more software products generally available in AWS Marketplace
- APN Customer Engagements (ACE) program eligibility
- Validated or Differentiated status in AWS Partner Central
- Amazon Payee Central account set up
- At least 5 launched opportunities (ACE or AWS Marketplace Private Offers) in the past 12 months (not FVO)
- At least 15 qualified ACE opportunities in the past 12 months (not FVO)
- At least 1 person has completed the 'Co-Selling with AWS' learning module
- At least USD 2,000 in recognized AWS account revenue at enrollment
Excluded
- Software not listed (GA) in AWS Marketplace
- Partners below Validated status
- Partners without a software product listed in AWS Marketplace (for example services-only partners)
Have this ready before you apply
- AWS Partner Central account (Software Path) at Validated or Differentiated status
- AWS Marketplace listing (GA product)
- ACE eligibility and an opportunity history meeting the minimums
- Amazon Payee Central account
- Co-Selling with AWS module completion
- Recognized AWS account revenue of at least USD 2,000
03 · How to apply
How to apply
- 1
Join the AWS Partner Network.
- 2
Pass the technical review of your solution.
- 3
Apply for ISV Accelerate in Partner Central.
What catches founders out
- It isn't a credit programme in itself.
- You need customer references and a reviewed solution.
What founders report Show
Summarised from public founder posts. Anecdotal, not official AWS policy.
Gotchas
- One startup CEO said being an ISV Accelerate partner gave it easier access to scarce AWS GPU capacity than ordinary customers had (2023)
04 · Credits & stacking
What the credits cover
Covered
- Not applicable (no credits). Benefits: visibility to AWS sellers (solution finder and recommendation engines), AWS Account Managers incentivised on co-sold Marketplace Private Offers, co-sell training and events, access to ISV-specific funding programs, IAM Temporary Delegation for customer onboarding
Not covered
- Not applicable: no credits are issued by ISV Accelerate itself
Stacking with other credits
Can combine with
- AWS Marketplace Private Offer Promotion Program
- ISV Workload Migration Program
- MAP (for migrating customers onto the ISV's AWS-based software)
- MDF and other AWS Partner funding
Lifetime cap: Not applicable (no credits).
05 · Alternatives
If this isn't the right program
- AWS Activate Portfolio
Up to $200,000 through an accelerator, angel or VC.
- AWS Migration Acceleration Program
Funding for moving existing workloads to AWS.
Sources
Checked October 2026. AWS can change amounts and rules at any time.
Facts on this page checked against official sources on 2026-10-04.
Questions
Does ISV Accelerate give credits?
Not directly; it opens partner funding and co-selling.
Prices and credit amounts are estimates and may change. Check AWS for current terms.