Amazon SNS pricing calculator
Standard & FIFO Topics. Estimate your costs using AWS list prices.
Estimates from AWS list prices, not an AWS quote. Discounts, taxes and credit terms may affect your bill.
01 · How Amazon SNS pricing works
What you pay for
- Standard topic requests $0.50 per million (64 KB chunks); FIFO topics priced per publish and per GB of payload.
- Deliveries per million by endpoint: HTTP/S $0.60, email $20, mobile push $0.50, Firehose $0.19; SQS and Lambda deliveries are free; SMS priced per message by country.
- Payload-based filtering per GB, message archiving, data protection scanning, data transfer out.
Common cost traps
- SMS costs vary widely by destination and can include registration fees; it is the usual source of SNS bill shocks.
- Payload-based filtering is charged per GB scanned; attribute filtering is free.
- Large messages are billed per 64 KB chunk.
Ways to reduce cost
- Use SQS or Lambda subscriptions where possible (free delivery).
- Use attribute-based filtering instead of payload filtering.
- Set SMS spending limits and use email or push for non-urgent notices.
Free Tier & account eligibility
Free Tier depends on account age. Accounts created on or after 15 July 2025 get a $100 sign-up credit plus up to $100 more for completing onboarding activities; on the Free plan these last 6 months (or until used up), on the Paid plan unused Free Tier credits stay usable for 12 months from sign-up. Accounts created before 15 July 2025 keep the legacy Free Tier (12-month offers plus always-free offers). Always-free offers apply on both plans. Always free on both plans: 1 M publishes, 100,000 HTTP/S deliveries, 1,000 email deliveries and 1 M mobile push deliveries per month. SMS is not free beyond any small country-specific allowance.
02 · AWS credits & runway
Do credits cover Amazon SNS?
SNS publishes, deliveries (HTTP, email, mobile push, Firehose, SMS), FIFO topics, message filtering, archiving and data protection are eligible usage and are offset by credits. General rules: credits only offset charges from the billing cycle in which they were applied onward (never past bills), they apply only to the services listed on the credit in Billing and Cost Management > Credits, they expire on the date shown there, and accounts on the AWS Free plan cannot receive Activate credits until they upgrade to the Paid plan.
Check my creditsExcluded charges & conditions
- SMS carrier and origination registration fees may be passed through; check that credits cover them for your country.
- Upfront payments for Savings Plans and Reserved Instances (All Upfront, and the upfront part of Partial Upfront). The recurring hourly fee of a No Upfront commitment is billed as normal usage and can be offset.
- AWS Marketplace charges (Activate credits make an exception for third-party foundation models used through Amazon Bedrock).
- AWS Enterprise Support, Enterprise On-Ramp, Unified Operations, resold support and partner-led support.
- Amazon Route 53 domain name registration and transfer fees.
- Taxes (sales, use, VAT and similar), AWS Professional Services, Training and Certification, Mechanical Turk, AWS Managed Services, and any use for cryptocurrency mining.
Illustrative credit runway
Single-service examples from the supplied data, not your calculator result. Months = credit amount ÷ monthly cost, before credit expiry. Credits can expire before these theoretical months are used; coverage and other AWS services can shorten runway.
| Usage profile | Monthly estimate | $10,000 | $25,000 | $100,000 |
|---|---|---|---|---|
| Small | $6.50 | 1,538.5 mo. | 3,846.2 mo. | 15,384.6 mo. |
| Medium | $390.00 | 25.6 mo. | 64.1 mo. | 256.4 mo. |
| Large | $3,635.00 | 2.8 mo. | 6.9 mo. | 27.5 mo. |
Small profile assumptions
5 M publishes, 5 M HTTP deliveries, 50,000 emails | Publishes: 5 million x $0.5 = $2.50; HTTP deliveries: 5 million x $0.6 = $3.00; Email deliveries: 0.05 million x $20 = $1.00 | Total ~$6.50/month, us-east-1 on-demand list prices, before Free Tier, taxes and support.
Medium profile assumptions
200 M publishes, 400 M HTTP deliveries, 100 M mobile push | Publishes: 200 million x $0.5 = $100.00; HTTP deliveries: 400 million x $0.6 = $240.00; Mobile push: 100 million x $0.5 = $50.00 | Total ~$390.00/month, us-east-1 on-demand list prices, before Free Tier, taxes and support.
Large profile assumptions
2 B publishes, 4 B HTTP deliveries, 1 B Firehose deliveries, 500 GB payload filtering | Publishes: 2,000 million x $0.5 = $1,000.00; HTTP deliveries: 4,000 million x $0.6 = $2,400.00; Firehose deliveries: 1,000 million x $0.19 = $190.00; Payload-based filtering: 500 GB x $0.09 = $45.00 | Total ~$3,635.00/month, us-east-1 on-demand list prices, before Free Tier, taxes and support.
04 · Questions
Amazon SNS pricing FAQ
Are deliveries to SQS free?
Yes. SNS does not charge for deliveries to SQS queues or Lambda functions; you pay for the publish and for SQS/Lambda usage.
Why is SNS email so expensive?
SNS email delivery costs $20 per million and is meant for notifications. Bulk email belongs in SES.
Is the SNS free tier still available?
Yes, the 1 M publishes and delivery allowances are always free on both the new and legacy plans.
Do credits cover SMS?
SMS charges are SNS usage, but some country-specific fees may be pass-through; check before relying on credits.
05 · Sources & estimate notes
Content pack dated 2026-10-19. Calculator rates remain their existing snapshots; this content update is not a price refresh.
Verification notes
- Credit coverage of SMS pass-through/registration fees is unverified.