Amazon Rekognition pricing calculator
Image, Video, Custom Labels, Face Liveness & Custom Moderation. Estimate your costs using AWS list prices.
Estimates from AWS list prices, not an AWS quote. Discounts, taxes and credit terms may affect your bill.
01 · How Amazon Rekognition pricing works
What you pay for
- Image APIs per image, tiered by monthly volume ($0.001 per image for the first 1 M on group 1 APIs).
- Stored video analysis per minute ($0.10), with cheaper segment detection.
- Face and user vector storage per vector per month; Custom Labels training and inference hours.
Common cost traps
- Custom Labels inference bills per hour while the model is running, even with no images.
- Each API call on the same image is billed separately.
- Streaming video features are being retired for new customers.
Ways to reduce cost
- Stop Custom Labels models when idle.
- Combine features into one call where the API allows, and downscale images.
- Purge unused face vectors.
Free Tier & account eligibility
Free Tier depends on account age. Accounts created on or after 15 July 2025 get a $100 sign-up credit plus up to $100 more for completing onboarding activities; on the Free plan these last 6 months (or until used up), on the Paid plan unused Free Tier credits stay usable for 12 months from sign-up. Accounts created before 15 July 2025 keep the legacy Free Tier (12-month offers plus always-free offers). Always-free offers apply on both plans. Legacy accounts: 5,000 images per month for group 1 and group 2 APIs and 1,000 face metadata storage per month for 12 months. New-plan accounts pay from Free Tier credits.
02 · AWS credits & runway
Do credits cover Amazon Rekognition?
Rekognition image APIs, stored video analysis, face/user vector storage and Custom Labels are eligible usage and are offset by credits. General rules: credits only offset charges from the billing cycle in which they were applied onward (never past bills), they apply only to the services listed on the credit in Billing and Cost Management > Credits, they expire on the date shown there, and accounts on the AWS Free plan cannot receive Activate credits until they upgrade to the Paid plan.
Check my creditsExcluded charges & conditions
- Upfront payments for Savings Plans and Reserved Instances (All Upfront, and the upfront part of Partial Upfront). The recurring hourly fee of a No Upfront commitment is billed as normal usage and can be offset.
- AWS Marketplace charges (Activate credits make an exception for third-party foundation models used through Amazon Bedrock).
- AWS Enterprise Support, Enterprise On-Ramp, Unified Operations, resold support and partner-led support.
- Amazon Route 53 domain name registration and transfer fees.
- Taxes (sales, use, VAT and similar), AWS Professional Services, Training and Certification, Mechanical Turk, AWS Managed Services, and any use for cryptocurrency mining.
Illustrative credit runway
Single-service examples from the supplied data, not your calculator result. Months = credit amount ÷ monthly cost, before credit expiry. Credits can expire before these theoretical months are used; coverage and other AWS services can shorten runway.
| Usage profile | Monthly estimate | $10,000 | $25,000 | $100,000 |
|---|---|---|---|---|
| Small | $20.10 | 497.5 mo. | 1,243.8 mo. | 4,975.1 mo. |
| Medium | $900.00 | 11.1 mo. | 27.8 mo. | 111.1 mo. |
| Large | $9,250.00 | 1.1 mo. | 2.7 mo. | 10.8 mo. |
Small profile assumptions
20,000 images per month (label detection), 10,000 stored face vectors | Image API calls (group 1): 20,000 images x $0.001 = $20.00; Face vectors stored: 10,000 vector-months x $0.00001 = $0.10 | Total ~$20.10/month, us-east-1 on-demand list prices, before Free Tier, taxes and support.
Medium profile assumptions
800,000 images and 1,000 minutes of stored video | Image API calls (group 1): 800,000 images x $0.001 = $800.00; Stored video analysis: 1,000 minutes x $0.1 = $100.00 | Total ~$900.00/month, us-east-1 on-demand list prices, before Free Tier, taxes and support.
Large profile assumptions
10 M images (tiered), 20,000 video minutes, 5 M face vectors | Image API calls (group 1): 10,000,000 images tiered (1,000,000 @ $0.001; 4,000,000 @ $0.0008; 5,000,000 @ $0.0006) = $7,200.00; Stored video analysis: 20,000 minutes x $0.1 = $2,000.00; Face vectors stored: 5,000,000 vector-months x $0.00001 = $50.00 | Total ~$9,250.00/month, us-east-1 on-demand list prices, before Free Tier, taxes and support.
04 · Questions
Amazon Rekognition pricing FAQ
How is image analysis priced?
Per image per API, tiered by monthly volume; group 1 APIs start at $0.001 per image in us-east-1.
Are Custom Labels models billed when idle?
Yes, inference is billed per hour while the model is started.
Are streaming video features still available?
AWS has closed some streaming and bulk features to new customers (from 30 April 2026 per the data); existing users may continue.
Do credits cover Rekognition?
Yes, it is eligible usage.
05 · Sources & estimate notes
Content pack dated 2026-10-19. Calculator rates remain their existing snapshots; this content update is not a price refresh.
Verification notes
- Closure of Rekognition streaming/bulk features to new customers (dated 2026-04-30 in the data) should be confirmed.
- Runway prices come from the calculator repository snapshot rate card rekognition (no AWS Price List mapping in the build). Confirm the main unit prices on https://aws.amazon.com/rekognition/pricing/ before publishing.